Future WorthingThe Vision · MMXXVI
A vision for Worthing50.8098° N · 0.3717° W

Heritage
honoured. Future built.

From fifteen people who have staked their lives and livelihoods on this town.

I · Who we are

A curated, diverse group of specialists from, and dedicated to, Worthing.

Expertise across enterprise, planning, culture, hospitality, infrastructure, development, place and investment. Independent, senior and apolitical, with no personal agendas: informed guidance that benefits the town.

15members, each a leader in their field
8disciplines, one 360° view of the town
1shared interest: Worthing
II · Why now

Towns with a clear vision will shape their own future. The rest will have it shaped for them.

Future Worthing exists to bring independent, senior, specialist expertise together: to set a clear vision, strategy and narratives, unlock opportunities, and protect Worthing's interests through devolution and local government reorganisation. Our town should walk into the new landscape knowing exactly what it is and what it wants.

What is Worthing? What are its USPs? Is it a seaside town, or a town by the sea? And how does the seafront become the catalyst for investment and change?

III · What we do

Independent expertise, applied where it counts.

Strategic

  • Strategic advice and an overarching, realistic view of Worthing.
  • A wider, more holistic narrative and positive vision for the town.
  • A 360° lens rather than individual departments or sectors.
  • Help define the town's identity and future positioning.
  • A voice for Worthing, inwardly and outwardly, relating to the emerging Masterplan.

Development & delivery

  • Identify barriers and practical solutions; unblock development and reduce delays.
  • Support pre-planning and pre-application conversations, engaging developers where the council cannot.
  • Evidence and real-world case studies behind every proposal.
  • Better allocation and targeting of Section 106.
  • A possible senior council role to help unlock major developments.

Advocacy & influence

  • Lobby for Worthing; bring the town to groups, developers and investors who might not otherwise consider it.
  • Advocate for tourism, culture, activity and other opportunities.
  • Compile evidence and position papers to support proposals.
  • A factory for good news: communicating positive developments, countering negative perceptions.
IV · The thesis

The seafront is not an amenity.
It is the asset.

A democratic public space connecting the whole town: a shared platform for life, culture, enterprise and civic identity. Treat it as core infrastructure and it becomes the catalyst for activity, interest and inward investment across Worthing.

SocialCulturalCivicEconomic
3.5kmSt George Avenue → The Rotunda
V · The Seafront Strategy

Protect and amplify its assets. Build nodes of activity along its length.

Social

Supporting everyday life: health, play, young people, gathering, inclusion, accessibility and community.

Cultural

Expressing who Worthing is: creativity, heritage, identity, storytelling, public art, events and performance.

Civic

Building pride and connection: public realm, town-to-sea links, landmarks, shared spaces and stewardship.

Economic

Creating opportunity and value: visitor economy, hospitality, enterprise, jobs, skills, operators and investment.

A shared direction

  • Contribute to a clearer identity, long-term Vision and Place Framework for Worthing.
  • A heritage and place toolkit capable of future-proofing development.
  • Agreed parameters for development and investment.
  • Better connect the town and the sea.

Already agreed in the Seafront Investment Plan

  • Shift the balance from vehicles to people: walking, cycling, crossings, public realm.
  • Reconnect the town centre, Steyne Gardens, Pier and promenade.
  • Activate existing assets: the Pier, Lido, shelters and beach huts.
  • Treat public realm as economic infrastructure, and the seafront as one connected system.
VI · The Worthing Threads

Six threads weave through everything.

01

Pride in Worthing

Every opportunity makes the town cleaner, more welcoming, more legible, more loved.

02

For & of Worthing

Driven by the town's heritage, culture, people and places. Local partners first.

03

A canvas for culture

Every surface and space is an opportunity for world-class and local creativity.

04

Creativity as catalyst

Creative interventions and adaptive re-use that change perceptions, uses and audiences.

05

Multi-functional mindset

Every opportunity works harder: all ages, different times, more than one dimension of value.

06

Worthing calling

Communicate greatness. Shout out, invite in: investment, participation, collaboration.

Grounded in agreed policy & evidence — Local Plan 2020–2036 · Growth Deal · Seafront Investment Plan · Pride in Worthing · Thriving Communities · Worthing Masterplan

VII · The mandate

Twelve of the fifteen have voted. This is our top five.

Every member considered all eighteen initiatives one by one, scored how much each matters to Worthing's future, then ranked a top five: first choice worth five points, fifth worth one. Each priority pulls the threads through.

01

Free parking after 3pm

Pride in Worthing · For & of Worthing

23 points · importance 7.8/10 · six members say propose now · the quickest win on the board

02

Seafront tidal pool

For & of Worthing · Multi-functional mindset · Worthing calling

20 points · importance 8.6/10, the highest of any initiative · picked by seven members · four hands up to help

03

Monument landmark

A canvas for culture · Creativity as catalyst · Worthing calling

18 points · importance 7.1/10 · the intervention that puts Worthing on the map

04

Play on the Way

Pride in Worthing · Creativity as catalyst · Multi-functional mindset

17 points · importance 8.3/10 · five hands up to help, the most of any initiative

05

12-month planning unlock

For & of Worthing · Pride in Worthing · Worthing calling

17 points · importance 7.8/10 · the enabler that speeds everything else up

Voted through the members' area · one initiative at a time, sealed until the deadline · full results and workings held by the group · the vote is now the mandate for Showcase 27

VIII · Showcase 27

Five projects. Five leads. One destination: the January 2027 exhibition.

The vote became the mandate; the mandate is now a programme. Each project has a member lead and a working team drawn from the fifteen, and each runs the same 22-check framework until it is defined, tested, costed, funded, planned and protected. First delivery: AiR, the seafront shelter, with a permanently installed sauna and a coffee kiosk concession that keeps the site alive year-round.

P1

AiR — The Seafront Shelter

First delivery · artist residence · installed sauna · coffee kiosk

The derelict West Buildings shelter becomes a cultural landmark that earns its own keep, every day of the year.

P2

Seafront Tidal Pool

Wellbeing · safety · year-round swimming

The highest-importance idea in the vote, taken from passion to proven, investable plan.

P3

Monument Landmark & Trail

World-class sculpture · art-led wayfinding

The intervention that changes how Worthing is seen, inwardly and outwardly.

P4

Play on the Way

All-age promenade nodes · Teenage Kicks

Footfall, dwell time, health and wellbeing along the whole seafront.

P5

Open for Business

Free parking after 3pm · tourism parking · planning unlock

The pragmatic-wins package, taken to the council as one deliverable project.

How a Future Worthing project works
Ideas→Life→Plan→Viability→Delivery→Route to market

We take ideas and give them life. We build them into developed plans, prove their viability and make them deliverable. Then we provide the route to market for the town, with the council.

Checks 01–08 · Build the proposition

Lead, team, the idea, the Worthing story, and the case: residents, business, council value.

Checks 09–16 · Make it deliverable

Model, ownership, money, investment, market, footfall, place and the practical route to delivery.

Checks 17–22 · Make it resilient

Risk, future-proofing, protected value and a timeline that works backwards from January 2027.

IX · Wish you were here — No. 01 · Grafton car park site · Local Plan A7 · pictured: Bold Tendencies, Peckham

The unlock for the town centre.

New leisure, active frontages and permeability through to Montague Street, plus the creative workspace Worthing desperately needs to keep its talent and attract creatives from Brighton, London and beyond. Sold off as ordinary development, it is gone for a generation.

Precedents: Peckham Levels & Bold Tendencies turned a disused car park into six floors of culture and workspace that transformed Peckham. Capital & Centric reimagined a 1960s car park as 111 homes over a landscaped atrium.

No. 02 · Stagecoach site · Local Plan A11

Worthing's world-class culture venue.

Promenade-facing heritage building, yards and industrial warehouses: an asset most places can only dream of. The catalyst that transforms a town, underpinned by education, training and pathways for young people, with ticketed culture, hires, F&B, sponsorship and patronage underwriting the business plan.

5m+visitors to Margate's Turner Contemporary since 2011
£100m+contributed to the local economy
48%of visitors came to Margate specifically for it
150+new businesses reported by 2019
90%of engaged locals said it was good for the town

The evidence · Turner Contemporary · Canterbury Christ Church University · House of Commons CMS Committee · LGA

No. 03 · West Buildings Shelter · visualisation: Studio Livity / C-J Parsons

AiR — Artist in residence.

A derelict seafront shelter becomes a cultural landmark hosting an artists-in-residence programme, unlocking Worthing's creative and literary legacy. Precedent: A Room for London, host to David Byrne and Jarvis Cocker.

No. 04 · Monument landmark · pictured: Blackpool's Comedy Carpet

Put Worthing on the map.

World-class sculpture at scale, extended by an art-led wayfinding trail. Like the Angel of the North or Blackpool's Comedy Carpet, one cultural intervention can change how a town is seen, inwardly and outwardly.

No. 05 · The promenade

Play on the way.

All-age play and activity nodes along the seafront: footfall, dwell time, health and wellbeing, and less anti-social behaviour. Joined by Teenage Kicks, a dedicated creative, physical and social space for young people with training and pathways built in.

No. 06 · The sea itself

Open the water.

A breakwater watersports lagoon: the hub for the south. A seafront tidal pool for wellbeing, safety and year-round swimming. The Lido reactivated for health, F&B and culture, and Grafton Green, a gallery-scale lawn with world-class murals telling Worthing's stories.

X · The essential assets

Underused. Dormant. Every one essential.

Designated · Local Plan

A7 — Grafton car park site

A11 — Stagecoach site

Opportunity assets

The Lido

West Buildings Shelter

The Rotunda

East Beach huts & promenade

Denton Gardens Shelter

Steyne Gardens & Shelter

Underutilised assets

Four further seafront shelters Thorn Road · Heene Terrace · Sea View Road · George Avenue

131 beach huts

8 grass lawns

Delivered and stewarded through symbiotic, productive partnerships, treating the seafront as one connected system, never a series of isolated projects.

XI · And we start with pragmatic wins

Ambition earns trust by delivering.

01

Free parking after 3pm

Council car parks free from 3pm to drive evening footfall for the high street and seafront hospitality. A six-month trial including December trading, measured with real car-park data.

Local Plan · Growth Deal · Seafront Investment Plan · Pride in Worthing · Thriving Together

02

Tourism parking deal

A simple 24-hour tariff, pay-on-exit or ANPR, and free overnight parking from 10pm to 7am. Makes arriving and staying in Worthing simpler, fairer and easier.

Local Plan · Growth Deal · Seafront Investment Plan · Pride in Worthing · Thriving Together

03

12-month planning unlock

Pre-advice, free expert mentoring and a COVID-style anything-is-possible approach from the council for entrepreneurs and development, with KPIs and fast responses built in.

Local Plan · Growth Deal (very strong) · Pride in Worthing · Thriving Together

Wish you were here?

This is what fifteen people who love this town believe it can be. We are ready to help build it, with the council, with partners, with anyone who shares the ambition.

Start the conversation